Martha Villarreal’s Blog

Although Focus on the Family's Tim Tebow Super Bowl ad can be examined from many angles, an interesting angle for a CMO relates to understanding issue-based advertising and how it might differ from more traditional brand-advertising efforts.

MINNEAPOLIS (AdAge.com) -- Countless cable options, let alone smaller screens like computers and cellphones. The broadcast business model under assault. Two teams from relatively small markets. Add it up -- as CBS has -- and what do you get? The most-watched TV event of all time.

NEW YORK (AdAge.com) -- The city that was ravaged by Hurricane Katrina in 2005 and has struggled to regain its economic footing, particularly through tourism, received a huge jolt from the day-long Super Bowl coverage that culminated in a victory by the New Orleans Saints over the Indianapolis Colts.

NEW YORK (AdAge.com) -- The Super Bowl has long been -- and probably shall forever be -- known as the Big Game. Yet developments over the past two years make us think it's getting a little smaller.